World’s Beauty Cultures Book
BioHeritage is a natural cosmetics line that recovers age-old beauty treatments bequeathed by ancient, wise cultures and brings them to the present day.
These natural recipes have survived thanks to having been handed down from one generation to the next in some cases, but have fallen into oblivion in other cases. The brand’s goal is therefore to retrieve these natural formulae from the past and offer them today, while keeping their biochemical properties intact and adding contributions from modern-day science and biotechnology in the realm of skincare. It does so with the utmost respect for the environment and the benefits yielded for the body itself in mind.
In this first collection, the cultures of Egypt, Japan, India and Mongolia take centre stage, countries in which the first records of cosmetics making date back to 2,500 and 1,500 BC.
On account of its plant-based composition made from organic produce free of parabens, sulphates, petroleum and silicone derivatives, and a production process that respects natural cycles in the places of origin, BioHeritage is presented in the form of limited editions.
Following a study of the cosmetics market, we put forward a territorial and positioning strategy defining the brand essence. We drew up a series of strategies for launching the brand in the short and medium term, supported by a comprehensive line of communication with naming, product design, packaging and editorial content.
The construction of the brand and its visual universe convey values and its personality. The messages are directed at its core target and the territories in which it must have a presence.
BioHeritage is not only a cosmetics brand, but also a way of understanding beauty.
We have built on a centuries-old legacy to express a holistic concept of skincare.
A life philosophy applied to beauty and health.