TMB • Barcelona Bus and Metro

Metro Short Festival

  • Advertising
  • Print
  • Strategy
  • Visual

Barcelona Metropolitan Transport as a film set.

This is the International Short Film Festival associated with the Seoul Metro International Subway Film Festival. Both are the only short film festivals in the world in which the public metro and buses are turned into film sets.

Younger passengers are invited to take part by recording a short film up to three minutes in length on their mobile phones.

We designed an experimental and unconventional poster with an “underground” style to capture the attention and pique the curiosity of the target audience. The aim of this campaign created in Ogilvy was to generate engagement and encouraging them to submit their entries.