TMB • Barcelona Bus and Metro
Metro Music Festival
The event consisted of a marathon of concerts starring many of the performers that regularly play in Barcelona’s metro facilities: more than 50 performances over 12 hours, using the main hall in the Universitat metro station (lines 1 and 2) as the stage.
The festival’s success, which sets itself apart from traditional commercial channels, is contributing year after year to positioning TMB as a point of reference in the realm of international cultural programmes and as a company committed to disseminating art and culture.
The main idea of this campaign created at Ogilvy, was conceived not only based on the service’s features, but also the target audience it is aimed at. That is why the “underground” concept from which it draws inspiration is simple and easy to understand, as well as visually modern and unconventional.