Andorra Tourism Film: “Snow”
The mission was to reposition the Andorra brand internationally: enhancing its value as a quality tourism destination, increasingly responding to a market demand for more sophisticated and diversified products and destinations, both in the commercial sector, and in the realm of winter sports, mountain sports and wellness.
What was our approach? To show all the available possibilities to enjoy this small country in the Pyrenees in a visually alternative and unconventional manner. At Ogilvy, we used skiing and snow as a creative driving force. In addition, we created visual content that conveyed emotions and generated engagement, thereby sending it viral on the internet and allowing the brand to connect with a younger target audience.
This campaign was launched by Ogilvy in Spain, Belgium, the United Kingdom, the Netherlands and Russia on television, cinemas in 60-second formats, online channels and social networks.
The 2016-2017 winter season saw a rise in tourism of more than 5%, exceeding 1.1 million visitors in 2012 and 1.48 million in 2017.